Ag Exports Count Brand
September 1, 2017
TruAzta Brand
August 31, 2017

TruAzta Website

Branding delivered focus and consistency for this new product – a powerful antioxidant for humans called astaxanthin created from algae grown in Arizona. Demeter guided the start-up company through brand creation, development of the visual package, assistance with product positioning and messaging, then delivering on the brand through the website.

The website has two distinct sections so that messaging fits the audience – one for businesses (coded in red) and one for consumers (teal).