Branding delivered focus and consistency for this new product – a powerful antioxidant for humans called astaxanthin created from algae grown in Arizona. Demeter guided the start-up company through brand creation, development of the visual package, assistance with product positioning and messaging, then delivering on the brand through the website.
TruAzta by Heliae® is all-natural, high-quality astaxanthin, resulting from the best of what science and nature have to offer. Grown in the U.S. under the pure Arizona sun, TruAzta begins with specially-grown algae which matures into astaxanthin. Using the unbeatable power of the sun and scientific research, the naturality of TruAzta has superior benefits compared to synthetic astaxanthin. Choose TruAzta for your supplement to get everything you need – and nothing you don’t.