Ag Exports Count Website
September 5, 2017
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September 5, 2017

PlainsGold Brand

CWRF Branding Project

As CWRF works to maintain market share and increase brand awareness among wheat growers in key target markets, it’s becoming more important operate under a name that allows for expansion into markets outside of Colorado. As more and more private-sector companies start to infiltrate the wheat market in the High Plains region, it is important for CWRF to build a stronger brand and increase awareness among wheat farmers in the region.

The objectives of this project are to:

      
  • Establish a strong brand name for an entity that will market and sell CSU varieties released to CWRF
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  • Create an overall brand for the new entity including positioning statements, logos, headers, fonts, website, etc.
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  • Integrate the overall brand strategy with variety naming themes